Job Description
3-5 years of experience in the relevant field
First-hand experience in Facebook Ads Manager, Google Ads, Programmatic Ads and / or Native platforms . Exp in platforms like Taboola
Has handled lead gen / demand gen campaigns (US experience is added advantage)
Proficiency in end-to-end campaign management (From forecasting to executing, monitoring, evaluating, and optimizing campaign performance to generate maximum leads)
Competency in researching and analyzing competitor and strategizing the best plan ahead for the business
Hands-on experience in optimizing the ad copy, landing pages for the best lead quality. Ability to Monitor and improve CAC
Expertise in optimizing the campaigns regularly for improving the performance. Adept with a full-funnel approach
Ability to identify trends and insights, and optimize spend and performance based on the insights
Extensive experience in SEM, PPC campaigns across Google, well-versed in performance marketing, conversion, and online customer acquisition
Sound knowledge of all the latest digital marketing tactics and strategies
