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Digital Marketing Specialist/Expert

Feb 3, 2023

Job Description

Job Role:
Digital Marketing Specialist/Expert
3-6 yrs
Work Location:
Skills required:

3-5 years of experience in the relevant field

First-hand experience in Facebook Ads Manager, Google Ads, Programmatic Ads and / or Native platforms . Exp in platforms like Taboola

Has handled lead gen / demand gen campaigns (US experience is added advantage)

Proficiency in end-to-end campaign management (From forecasting to executing, monitoring, evaluating, and optimizing campaign performance to generate maximum leads)

Competency in researching and analyzing competitor and strategizing the best plan ahead for the business

Hands-on experience in optimizing the ad copy, landing pages for the best lead quality. Ability to Monitor and improve CAC

Expertise in optimizing the campaigns regularly for improving the performance. Adept with a full-funnel approach

Ability to identify trends and insights, and optimize spend and performance based on the insights

Extensive experience in SEM, PPC campaigns across Google, well-versed in performance marketing, conversion, and online customer acquisition

Sound knowledge of all the latest digital marketing tactics and strategies

Qualification Required:
Any Graduation
Job Responsibilities:
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