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Digital Marketing Specialist

Feb 3, 2023

Job Description

Job Role:
Digital Marketing Specialist
3-6 yrs
Work Location:
Skills required:
  • Experience building audience based, pixel based and full funnel media campaigns with multiple ad types to drive successful acquisition & retention marketing campaigns
  • Experience building win back, churn prevention & brand building campaigns
  • Strong a/b testing & data driven background
  • Team-spirited and creative with an eye for detail.
  • Excellent writing, editing and proofreading skills
  • Willingness to learn, unlearn, and relearn basic concepts of search and performance marketing
  • Willingness to question and test all principles
  • Willingness to test and use new tools and platforms for search, analysis and reporting
  • Skilled in Microsoft Excel
  • 3 to 5 years experience with LinkedIn & Google Ads; (either equally strong or single channel rockstar)
  • Bachelors Degree
Qualification Required:
Any Graduation
Job Responsibilities:

·        Build out & manage LinkedIn, Google full funnel campaigns to drive new & repeat purchasers

·        Optimize Feed for Product Listing Ads on LinkedIn, Google

·        Test copy & creative on LinkedIn, Google Own search, display, YouTube Ads

·        Monitor daily and monthly budget caps, impressions and other account metrics

·        Provide recommendations for keyword opportunities, campaign structuring and other advertising strategies

·        Generate weekly and monthly reports tracking important sales and advertising metrics

·        Keep pace with search engine and PPC industry trends and developments

·        Communicate with team and management on project development, timelines, and results

·       Work closely with the other team members to meet goals

·        Work closely with sales teams to optimize lead conversion rates through LinkedIn Sales Navigator.

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