How to Succeed with Virtual Selling Using Salesforce Sales Cloud

Salesforce recently introduced its next-gen cloud solution to improve virtual selling using Salesforce Sales Cloud. 

As the pandemic forced businesses across every industry to swiftly adjust their selling activities, virtual selling came as a savior in these unprecedented times. While virtual selling is still new for most companies, businesses are keen to fully embrace a virtual model because it offers long-term benefits in a post-pandemic world. Many sales leaders claim that virtual selling is more than just a workaround for social distancing and lockdown restrictions; it’s now fundamental to their growth in the new normal.

If you’re looking to achieve success with virtual selling, you should know how to use Salesforce Sales Cloud. At Speridian, we have deep expertise in providing Salesforce managed services and customizing Salesforce Sales Cloud as per the requirement of your business. This article provides four ways Salesforce Sales Cloud can help your business.

What is Salesforce Sales Cloud and why is it gaining significance today?

Virtual selling is where sales conversations occur entirely online rather than in person. This includes having sales meetings through video calls or communicating with prospects through video messages. Salesforce Sales Cloud is a powerful sales tool that provides an efficient way for companies to manage their sales data, lead generation, and customer service. But it’s also much more than just a software solution; it’s the perfect platform for managing all aspects of your business in one place!

According to a report by Gartner, Chief Security Officers expect 58% of the sales force to remain operating virtually by the end of 2021. Today, with customers expecting digital-first services, properly designed virtual selling channels can dramatically improve the coverage, control, and cost-effectiveness of your commercial model. You can also offer buyers the speed of response and experiences they demand. Salesforce Sales Cloud helps your business adapt to virtual selling and enables you to create more meaningful customer relationships no matter your company’s size, industry, or geography.

How can Salesforce Sales Cloud help your business with virtual selling? 

1. It’s easy to use

Salesforce Sales Cloud is an all-in-one virtual selling tool that comes with loads of features to make virtual selling as effortless as possible. The software provides the flexibility to personalize and customize the sales process as required easily. When business changes arise, you can scale the system along with your business. 

2. Remote sales team management

One of the biggest advantages of virtual selling using Salesforce Sales Cloud is remote sales team management. This cloud-based tool lets you sell from anywhere, anytime, by providing you with real-time data. The Salesforce Meetings feature offers seamless virtual interactions, making virtual conversations more engaging and productive. With the help of this feature, the sales team can have virtual conversations with access to a 360-degree view of customers and prospects during the meeting. 

3. Boosts sales team productivity

Salesforce Sales Cloud provides valuable insights that help the team understand customers better and effectively manage the sales pipeline. Sales managers can track the performance of any individual sales rep to offer meaningful analysis and coaching. Further, it comes with a feature called Einstein Call Coaching that analyzes video call conversations and understands key moments to enable managers to build team strategies based on data. It provides valuable insights such as which products are most frequently mentioned in the call, objections raised, competitor mentions, and more. 

4. Intelligent decision making with AI

Obtaining the right data at the right time is crucial for making a successful sale. Salesforce Sales Cloud leverages the power of advanced Artificial Intelligence to offer powerful insights, predictions, and automated explanations to help your sales team make quick business decisions. It also offers the Einstein Opportunity Scoring feature, which you can use to check the positive and negative prospects of a winning opportunity. This way, your sales team can take the necessary actions to close a deal.

In the current business landscape, virtual selling is no longer just a trend; it’s here to stay. Embracing virtual selling with Salesforce Sales Cloud should be a top priority for businesses looking to reap the benefits of the new normal. 

As a full-service Salesforce Consulting Partner, from strategy to implementation to support service, Speridian has the depth of experience with Salesforce Sales Cloud solutions. We work closely with our customers to help them choose the right mix of Salesforce technology to meet their business needs successfully. Whether you are thinking of starting your Salesforce adoption process or are currently in any other stages of salesforce implementation/migration, you can count on our end-to-end salesforce cloud services to solve your biggest customer experience challenges.