
Analytics


Salesforce Customer 360: The Complete Guide
80% of customers believe that their brand experience is as important as the products they buy. To create a unified and seamless journey for customers, B2B and B2C companies need to optimize internal and external channels, and Salesforce Customer 360 helps to do just...
The Future of Salesforce Technology
Salesforce is a cloud-based platform that helps businesses manage customer relationships and create meaningful user experiences. Salesforce is Software-as-a-Service (SaaS) built on a multi-tenant architecture with advantages such as API integration, configuration,...
How can Predictive analytics help in marketing?
When it comes to marketing, historical data is a great driver for strategy and planning, and staying a step ahead of consumer trends and desires is the only way to remain competitive. Today, with Big Data and Artificial Intelligence, marketers have powerful tools at...