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Analytics

Salesforce Customer 360: The Complete Guide

Salesforce Customer 360: The Complete Guide

80% of customers believe that their brand experience is as important as the products they buy. To create a unified and seamless journey for customers, B2B and B2C companies need to optimize internal and external channels, and Salesforce Customer 360 helps to do just...
The Future of Salesforce Technology

The Future of Salesforce Technology

Salesforce is a cloud-based platform that helps businesses manage customer relationships and create meaningful user experiences. Salesforce is Software-as-a-Service (SaaS) built on a multi-tenant architecture with advantages such as API integration, configuration,...
How can Predictive analytics help in marketing?

How can Predictive analytics help in marketing?

When it comes to marketing, historical data is a great driver for strategy and planning, and staying a step ahead of consumer trends and desires is the only way to remain competitive. Today, with Big Data and Artificial Intelligence, marketers have powerful tools at...
Best Open-Source Data Analytics Tools for 2021.

Best Open-Source Data Analytics Tools for 2021.

In this golden age of information, with more than 2.5 quintillion bytes of data produced by humans every day, harnessing insights from data has become a gold mine for organizations. Making informed decisions and capitalizing on opportunities is crucial to get ahead of...
What is Prescriptive Analytics? Explained with Examples

What is Prescriptive Analytics? Explained with Examples

The importance of data analytics in any sector is compounded, providing useful insights into the field. Today, the vast amount of data available to companies has made it easier than ever to leverage information collected to drive real business value. Data analytics...