Salesforce is a cloud-based platform that helps businesses manage customer relationships and create meaningful user experiences. Salesforce is Software-as-a-Service (SaaS) built on a multi-tenant architecture with advantages such as API integration, configuration, flexibility, and platform support.

With the rise of new technologies and growing competition among businesses, Salesforce can help you create and maintain strong customer relationships which are essential for future growth. You are provided with a 360 ° view of how your campaigns and other promotional strategies are performing.

It is a CRM industry leader that offers cloud technology with a wide range of applications for businesses to enhance customer satisfaction and various tools and apps that provide insight into your services. Salesforce technology is a trailblazer in the IT industry and has been named a Leader in Gartner’s 2021 Magic Quadrant for Multichannel Marketing Hubs.

What is the Latest in Salesforce Technology?

Salesforce has more than 150,000 customers and the number is growing year after year. Forbes recently reported that nearly 55% of enterprises believe that Salesforce technology will empower new business opportunities in the next three years, and so, a testament to the growing importance of Salesforce worldwide.

Let’s take a look at some new and emerging Salesforce technologies that are a must-have for businesses:

Advanced Analytics

Clean data sets and precise analytics are crucial for enhancing business functions and processes. In addition, it has become vital for businesses to adopt a data model that can assist them in predicting the behavior of their clients based on prior conversations.

Data analysts use Salesforce to understand what customers like, search for, and share regularly. This enables better consumer targeting for more lucrative sales and support procedures.

Artificial Intelligence (AI)

Integrating artificial intelligence (AI) in Salesforce has already improved pricing, customer insights, and product configuration. Businesses can deliver diversified, contextual experiences using robust AI and customer analytics, leading to more substantial brand recognition and growth. Salesforce Einstein is the industry’s first fully-featured AI for CRM. It increases productivity, helps make marketing predictions, and empowers customer engagement.

Voice Technology

The market for VOIP services grew to $140 billion in 2021, up from $83 billion in 2015., Voice technology breaks down barriers allowing for more open communication with the customers. Service teams can take calls digitally with VoIP depending on the customer’s availability without setting up call forwarding. Agents can assist customers from their office, home, or even while traveling. 

Marketing Automation

Marketing automation tools assist you in identifying your target audience, creating valuable content, and automating actions based on schedules and customer behavior and it helps businesses to achieve goals faster by removing manual work and processes. 

Why is Salesforce Technology Used?

Salesforce provides exceptional customer service from anywhere in the world. It speeds up the resolution of customer complaints and reduces the time required for the support team to respond.

The Salesforce technologies list above can help you improve customer relationships with the ability to:

  • Customize Data: Salesforce helps in managing and personalizing data from various sources. It allows the user to monitor real-time metrics and enhance customer experience.
  • Flexible Data Reporting and Analysis: Salesforce facilitates robust data monitoring and analysis. Sales staff can generate reports for actionable insights and more data-driven decisions.
  • Understand Customer Data: The Salesforce tool enables you to understand customer information and recognize their priorities and needs. You can re-engage inactive customers by monitoring customer interaction to increase sales.


The Salesforce technology platform can help businesses create meaningful user experiences and improve customer relationships. Nearly 55% of enterprises believe Salesforce will enable them to take advantage of future business opportunities. So the new and emerging technologies like advanced analytics, AI, VOIP, and marketing automation can help you provide exceptional customer service from anywhere in the world.

Salesforce CRM is reshaping the way online businesses operate. However, a Salesforce technology stack requires a lot more planning and strategizing. Choosing the right Salesforce technology partner can transform the operation of all departments within your business and lead to overall increased profits.

Speridian’s application management services provide a support model to ensure you get the best ROI from Salesforce. As a trusted Salesforce Consulting Partner, we have experience and knowledge from years of providing end-to-end Salesforce services. We assist you in transforming your business so that you can adapt to the ever-changing needs of your customers.

Contact Speridian to learn more about our full range of Salesforce consulting and development services.

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