The Salesforce Loyalty Cloud – a part of Salesforce Customer 360 Platform allows you to create and customize personalized loyalty programs with just a few clicks rather than multiple lines of code. This will benefit both B2C and B2B customers in various industries across all channels of your business. From online sales to social media advertising campaigns or even point of sale materials at brick n’ mortar stores, personalized offers can lead to revenue-generating opportunities.

What exactly is the Salesforce Loyalty Cloud?

Salesforce Loyalty Cloud allows you to rethink your loyalty program and create personalized, connected experiences that improve customer lifetime value. With an end-to-end platform that enables faster market entry, you can develop one-of-a-kind engaging programs tailored to your industry and company demands.

You will have all the resources necessary to create lifetime loyalty, including sending timely loyalty offers through Salesforce Marketing Cloud to increase engagement. You can also track performance and program liability as members engage with your program, and data insights to better understand the most vital elements of your organization.

Let’s get a better understanding of what Salesforce Loyalty Cloud is capable of.

What are the benefits of Salesforce Loyalty Cloud?

Customers Retention

The primary goal for all businesses is to retain customers and avoid losing them. This is especially important in small companies because their customer base may be much smaller than in large companies. Salesforce Loyalty Cloud can help your business achieve this target. The more customers stay with your company, the more revenue you will generate over time.

Building Loyalty Beyond Points

The success of your loyalty program is measured by the number of members in your program and how much interaction they have with your company. Salesforce Loyalty Cloud provides the infrastructure for growing your customer loyalty and improving overall engagement with customers.

Market Segmentation

Segment your audience based on their purchasing behavior, as well as offer personalization across email, web, and social channels to target the right group of customers at the right time, and it solves the problem of how to increase sales.

Building Brand Loyalty

Many customers are loyal to well-known brands, even if the products or services they offer are not superior. With Salesforce Loyalty Cloud, B2B or B2C businesses can establish their company as a brand that customers can trust.

Increasing Marketing Reach

Customer loyalty programs have a “share of voice”, meaning that your customers will spread positive information about your company, including its products and services, to their friends and family. This will increase the exposure of your business to new customers.

Generating New Customers

Customers that are part of a loyalty program are more likely to try new products and services. This is because they have already experienced the value of your company, which makes them feel more secure about engaging with your brand.

Saving costs

Marketing research has proven that it can cost up to five times more to obtain a new customer than to retain an existing one. This is because of the cost of advertising, marketing, and promotional materials.


Salesforce Loyalty Cloud is a stand-alone offering that can be added to any current Salesforce ecosystem.  It provides access to all of the tools and resources you need to create meaningful experiences with your customers, which they crave from brands today.

As a leading Salesforce Consulting Partner, Speridian offers customization services for Salesforce Loyalty Cloud specific to your business. If you are interested in learning more about getting started with Salesforce Managed Services, contact Speridian today.

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