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A solid customer relationship requires sales professionals to be experts in understanding their customer’s needs and cultivating trust. Salesforce integration patterns help your organization develop an integration strategy that ensures a seamless connection with other data systems. With integration patterns, data can be moved from these systems to Salesforce for sales professionals to view and analyze. With all of the data centralized in Salesforce, sales can keep track of their customers, manage leads and opportunities, and understand what’s going on in each customer account. To really get the most out of Salesforce, strong integrations with other applications will provide additional value for your sales team.

The Most Common Salesforce Integration Patterns

Migration Pattern

The data migration pattern is a valuable tool for migrating data from different systems and integrating it with other CRM tools. Developers can also develop reusable services that facilitate periodic migrations while saving time for users by using Salesforce’s built-in functionality, rather than coding every change manually. This technique is especially useful when handling high volumes of data that require frequent updates on different platforms over a shorter time frame.

Broadcast Pattern

This Salesforce integration pattern allows for the immediate transfer of customer data from a single system to multiple destination systems. It is optimized for processing records in the fastest possible manner. This enables companies to keep data up-to-date between several systems over time. With the reduction in human intervention, the chance of errors is vastly reduced. 

Aggregation Pattern 

The aggregation pattern merges multiple data sets into a single combined output for real-time use and analysis. This helps sales professionals analyze trends given that they are enriching internal data with an external data set. This would lead to better trend analysis and insights for sales.

Bi-Directional Sync Pattern

This pattern brings together multiple data sets across different systems, causing them to act as a single system while allowing other data sets to transmit. The integration of this information can be useful for users who want real-time visibility into their transmissions and reception in one place. With this Salesforce integration pattern, you can integrate multiple systems to Salesforce to improve the overall operational efficiency.

Correlation Pattern

This pattern will identify the merging of two data sets and undertake a two-way synchronization to ensure both data sets are synchronized with objects that are found in both systems. The new records can only be created if one of the data sets has all or some missing information, which means an initial transfer from another system needs to exist.

How can Salesforce Integration Patterns help?

Integration patterns are the key to ensuring Salesforce connections with other systems are effective in seamlessly moving data to the platform. By utilizing integration patterns in Salesforce, you will have a structured process to ensure the success of any integration. With all of the data centralized in Salesforce for sales teams, building and maintaining strong customer relationships can be achieved.

Speridian is an experienced Salesforce consulting partner offering Salesforce managed services to help businesses get the most out of their CRM investment. With deep experience and the right expertise in helping clients, we can create a tailored strategy that will meet your unique needs while utilizing all available features in Salesforce for maximum ROI!

Also read: Key Salesforce Tips To Make The Most of Your Customization

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